How a one-to-many marketing platform uses peer-to-peer communication to grow your business

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Are you in charge of getting your company or organization’s message out to the masses? Do you need your content to connect with specific audiences to increase your leads? Are you looking for ways to get more exposure and engagement from your online content? Consider a one-to-many platform like Scroll. Take a look at several use cases below to see …

Practice Area Content Ready for You to Edit and Share

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You understand the importance of adding fresh, new content to your website/blog that contains rich keywords loved by search engines. You also know how effective promoting posts about your services on social media can be.  To stay on top of content marketing you can: 1. Find time to create it yourself. 2. Ask your admin to create it for you. …

The Benefits of Creating an E-book for your Law Practice

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You may have noticed that many law firm websites now offer an e-book to their website visitors on a very specific topic related to their practice area. Why is this becoming such a popular trend? What are the benefits of creating an e-book for your law practice? Benefits of offering an e-book to your prospects: – You can learn who …

What are your clients searching for online?

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You know the attorney in your area that dominates the search engines.  How does that law practice generate so much online content and get the top spots EVERY time!? They may be paying 20k+ per month for SEO companies to produce the content and keep their sites fresh and engaging. If that sounds out of reach to you, but you …

5 Components of a Law Practice Social Media Campaign

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1. Keyword Research 2. Images 3. Posts 4. Scheduling Tool 5. Process for Engagement/Call-to-Action Keyword Research First, you need to know what long-tail keywords are frequently typed into search engines regarding your practice area. Social media posts can be found as part of organic search results so peppering in the right keywords can connect you to potential clients looking for …

How to Create FAQs that Generate More Business for Your Law Firm Online

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by Marlet Edwards, Attorney & CEO of ScrollDigital.com ARE YOU PROVIDING THE RIGHT ANSWERS TO LEGAL QUESTIONS TO ATTRACT AND CONVERT YOUR WEBSITE VISITORS? When a person is faced with a potential legal issue, he or she is most likely to turn to a search engine  first to provide the answers. The practice areas referred to as B2C, meaning the …

Using FAQs to Attract Clients Online

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Do you truly understand the power of great FAQs to grow a law practice? Let’s take a look at how a person with a legal issue approaches a solution. First, they open up a search browser. Then they type their most pressing legal question often in great detail. This is called a long-tail keyword and they look something like this… …