The Benefits of Creating an E-book for your Law Practice

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You may have noticed that many law firm websites now offer an e-book to their website visitors on a very specific topic related to their practice area. Why is this becoming such a popular trend? What are the benefits of creating an e-book for your law practice? Benefits of offering an e-book to your prospects: – You can learn who …

What are your clients searching for online?

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You know the attorney in your area that dominates the search engines.  How does that law practice generate so much online content and get the top spots EVERY time!? They may be paying 20k+ per month for SEO companies to produce the content and keep their sites fresh and engaging. If that sounds out of reach to you, but you …

5 Components of a Law Practice Social Media Campaign

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1. Keyword Research 2. Images 3. Posts 4. Scheduling Tool 5. Process for Engagement/Call-to-Action Keyword Research First, you need to know what long-tail keywords are frequently typed into search engines regarding your practice area. Social media posts can be found as part of organic search results so peppering in the right keywords can connect you to potential clients looking for …

How to Create FAQs that Generate More Business for Your Law Firm Online

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by Marlet Edwards, Attorney & CEO of ScrollDigital.com ARE YOU PROVIDING THE RIGHT ANSWERS TO LEGAL QUESTIONS TO ATTRACT AND CONVERT YOUR WEBSITE VISITORS? When a person is faced with a potential legal issue, he or she is most likely to turn to a search engine  first to provide the answers. The practice areas referred to as B2C, meaning the …

Using FAQs to Attract Clients Online

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Do you truly understand the power of great FAQs to grow a law practice? Let’s take a look at how a person with a legal issue approaches a solution. First, they open up a search browser. Then they type their most pressing legal question often in great detail. This is called a long-tail keyword and they look something like this… …

5 Ways to Improve Your Online Content & Grow Your Law Practice

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5 Ways to Improve Your Online Content & Grow Your Law Practice #1 – Answer their Questions Your potential clients are spending an average of 5.4 hours researching their legal issue before reaching out to engage an attorney (2017 Google Consumer Report Survey). That’s a lot of time! Are you and your brand part of that research?  If your website …

5 Steps to Providing the Right Content to Attract Clients to Your Law Practice

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5 Steps to Providing the Right Content to Attract Clients to Your Law Practice Step 1: First, set up your profiles on social media. Add a professional headshot image and a cover photo that tells viewers where you are located and what type of law you practice. Here is a great example of a social media cover photo: Set up …